Where do you host your video content?

A client and colleague were in a discussion about where the client should host their videos. The colleague rightfully pointed out that if we direct visitors to a YouTube page, we run the risk of having them get distracted. The client likes the ease of hosting there.

My colleague is right, of course -- we don't want email subscribers or site visitors to end up at YouTube watching skateboarding accident videos, or whatever.

But so is his client. Hosting the video on your YouTube nonprofit account has great value. There are about as many YouTube views as there are Google searches, so a strong presence there will help people who've never heard of you find your videos if they're searching on relevant terms (which means your video pages in YouTube need to be search-optimized as well as your landing pages at your site).

You should already have a nonprofit account with YouTube. For more information on the benefits available to nonprofits at YouTube and the rest of the Google empire, see http://www.google.com/nonprofits/

In addition, it's easy and free to host your videos at YouTube.

So, it seems to me that you'll want the best of both worlds. You can have that by embedding the html code from YouTube in the code of your landing page. For example:

This way, you can design a great landing page at your site to “capture” visitors and keep them at your site, while still hosting the video at YouTube and enjoying the benefits of YouTube exposure.

August 2009

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